Station
Evolution
The Aboriginal Multi-Media Society (AMMSA) has, since its
inception, believed in the continued development of communications
alternatives for all Aboriginal people. AMMSA has initiated many
programs that have contributed to Aboriginal peoples' ability
to communicate their concerns and interests with one another
and with the non-native community.
AMMSA has established and operates CFWE-FM, a radio station
located in Edmonton broadcasting via a satellite network to communities
and settlements throughout Alberta and Canada. While the programming
on CFWE-FM provides some familiar elements of mainstream radio,
our purpose is not to mimic. A theme emphasizing Aboriginal culture
and interests through music and spoken word is predominant.
Initially broadcasting The Native Perspective program from
studios in Lac La Biche for 3 hours daily via the CBC TV network,
CFWE has experienced significant growth in its inception over
14 years ago. In 1987, AMMSA seized the opportunity to establish
a small satellite network consisting of low-power FM sites in
10 Aboriginal communities.
In 1991, 19 communities located primarily in the northern
part of Alberta were added to our satellite network. An additional
18 communities were welcomed in 1992. Since that time, efforts
have been made to establish FM sites in communities in Southern
Alberta. The network now consists of 48 FM sites serving over
55 communities throughout the province of Alberta.
CFWE-FM distributes programming to communities in Alberta
via the ANIK F1 satellite. Through its wrap-around 24-hour format
and the co-operation of other Aboriginal broadcasting societies
in British Columbia, the Yukon and the Northwest Territories
at several time periods throughout the day, CFWE currently broadcasts
to some 200 communities located across Canada.
AMMSA continues to develop plans to expand its signal distribution
to include every First Nation, Métis Settlement and Aboriginal
community throughout Alberta. At the end of this phase of expansion,
CFWE will then truly be the "Aboriginal Voice of Alberta".
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