APTN names new director of marketing

Lisa Squire has been named the new director of marketing at the Aboriginal Peoples Television Network. Squire, who is a citizen of Saddle Lake Cree Nation, graduated with distinction from the University of Alberta’s School of Business. Raised in Edmonton, she has performed various marketing and communication roles within private and public sectors including: Petro Canada Retail Operations, the Business Development Bank of Canada, Edmonton Fringe Theatre Festival and CBC Research. Squire started with APTN in June 2007 as the manager of research. Squires successfully built essential marketing research tools that assisted the network in making key strategic decisions and obtaining valuable information on the target audiences.