Peigan rancher aims to attract city-slickers
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Pat Provost knows plenty of people who would like a taste of his ranching and rodeoing way of life; his problem is figuring out how to best market it.
That's why the Peigan rancher and rodeo stock supplier recently invited tour operators to give him feedback on a new three-day package that his company Sundance Traditional Tours, plans to introduce in June.
"We have to learn how bus tour operators run their businesses," Provost told a handful of people sitting around the boardroom of the Aboriginal Tourism Authority in Calgary on March 19.