Archie publisher apologizes

Page 5

Dear Mr. Crowfoot:

We have received many letters of complaint about a story which appeared in our magazine Jughead's Double Digest #19. The letters criticized us and rightly so, for a panel in which one of our characters, Reggie, made reference to "going Native."

I have personally answered every complaint with our deepest apologies for offending the writer. Since many people were made aware of the story in our magazine through the August 30, 1993 issue of Windspeaker, I am writing this letter of apology to you, with hopes that you will publish it so that we can universally apologize to all whom we have offended. In the 52 years that ARCHIE Comics have been published, we have never knowingly offended anyone and there was certainly no intent of upsetting anyone.

This story is a reprint of one which first appeared over 10 years ago. Our editors were not aware of the fact that some would consider it offensive. Thank you for bringing it to our attention, for that is where history should not have repeated itself.

The writer of this story is deceased, and I have instructed our editorial department to make all of our writers aware of the sensitivities of certain phrases, which we may consider benign, but others may not. This was an innocent mistake on our part, and we deeply regret the bad feelings this mistake has caused.

Our Canadian readers have always been loyal Number #1 ARCHIE Fans. We hope that we will universally be forgiven. Rest assured we will be more diligent in the future, and again, please accept our sincere apologies.

ARCHIE COMICS PUBLICATION, INC.