Poster a media tool

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Abusing alcohol during a pregnancy affects not only the mother, but also the fetus, many times irreparably.

Fetal Alcohol Damage (FAD), a combination of Fetal Alcohol Syndrome and

Fetal Alcohol Effects, is the leading cause of mental retardation in Canada. And a group of concerned women in Regina are waging a media war against this preventable disorder.

The FAD group works in conjunction with the Aboriginal Women's Council of Saskatchewan. During the last three years, the FAD organization has worked to raise awareness of this preventable tragedy, through video production and workshop presentations.

They have established a new media campaign which involves the distribution of posters to provincial liquor board stores and franchised outlets.

The artwork was designed by Lona Hegeman and Clarence Kepay, and funds raised by organizing tarot card readings at the University of Regina Faculty Club.