Practice makes perfect the art of the interview
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Music Biz 101
Publicity will invariably involve interviews with the print and electronic media. Interviews can be nerve-wracking and intimidating or they can be a totally positive experience, much like a job interview. Preparation goes a long way in easing the tension. Research the program or column for the angle and style of writing or reporting the interviewer takes. Is it national, regional or local in scope? Is it broadcast live or live to tape? The pressure is on if it is a live show. If not, when will it air?
